Thursday, November 28, 2019

The target audience Essay Example

The target audience Paper There are many languages used in the advert, but the ones that I thought of straight away are shocking, aggressive and factual.  I found it shocking, because the dog is happy as if the owner hasnt taken the dog for a walk. Now the dog says hes going for a swim, but then he changes his mind, because the river looks cold and dirty plus the owner didnt bring a towel, instead he bought a sack. When the dog says the owner a sack you can assume that he is going to put the dogs in the sack and throw them in the canal. You see this through pathos. I found it aggressive at the end, when the slogan came up, because I have already explained, it is direct appeal. It is aggressive because they use the word DAMN. That is an unusual word to use in adverts, but then again it is important. That is why I found it factual just before the slogan. The woman voice over says that every year the RSPCA has to rescue thousands of unwanted pets, and it is true, that is why I think it is factual.  Using camera angles, diegetic sound and an aggressive slogan at the end put the RSPCAs television campaign together.  The use of camera angles in the advert makes the advert more important. There are many camera angles used in the RSPCAs broadcast, there are, medium shots, low angle and the god shot (birds eye view). We will write a custom essay sample on The target audience specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The target audience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The target audience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The purpose of the medium shot is to set the atmosphere. Medium shots are sort of like flash backs, but theyre just still shots. We see this shot in the advert, when the dog changes his mind about swimming, because the river is cold and dirty. After the dog says that, the camera goes back to show us how dirty the river is and the camera stays there for five seconds.  The other shot is when the owner takes the dogs to put them in the sack, there is a wall with graffiti on it, and bin bags in front. Already that shop makes the atmosphere seem dangerous. Low angle shots make the owner seem powerful. This is because this angle is through the dogs eyes. This camera angle is the dog, because the camera is shaking. This angle is good because it shows us what the dog sees, and how we would feel if we were in the dogs position. This is a sort of persuasive shot, because if you were a dog then you wouldnt want that happening to you.  This angle makes the owner seem powerful, because in the advert when it comes up to the graffiti on the walls, the owner puts a rope around the camera to make it a leash.  The birds eye shot is the most important shot. There is only one of these shots, which makes it special. This shot is probably the biggest shot in the advert, because this proves you are right about the owner, if he is really going to kill the dogs. This shot shows the owner putting the dog in the sack and walking towards the river.  The diegetic sounds in the advert give us an affect of isolation and fear.  The diegetic sounds in this advert are; footsteps, river flowing, cars and trees moving in the wind.  The fear factor is when the owner crosses the road with his dogs, but doesnt have them on a leash. This makes us think he deliberately wants them to get run over by a car.  When they are walking or running through the grass, the dog looks at the river and thinks again about going for a swim, but still the owner takes him. This is isolation. What gives this advert a big affects that the dogs voice is young and Scottish, which makes the audience think the dog is care free and happy and is more vulnerable.  Without the owners diegetic sound, then we wouldnt have suspected that the owner was going to do this, because he started off happy, but then gradually gets angry, stressed and inpatient.  No voice-overs make the audience think back on images.  The slogan at the end is really aggressive, but it still is persuasive. This is because the slogan is presented on a blank screen, followed by the birds eye view shot of the dog being thrown in the river. My opinion is that the television advert is more persuasive than the radio advert. The radio advert you have to think and listen to the advert and work out that it is a dog, but in the television advertise you already know it is a dog because another dog is running in front of the camera that is speaking. Radio adverts are some how good, because the people that dont have time cant watch it on television, so they just listen to it on the radio. If you were a blind person then you would prefer the television advertise because it has diegetic sounds, which make you imagine what is going on. Some people prefer radio adverts, because the television takes up a lot of electricity, plus radio is cheaper than television.

Sunday, November 24, 2019

Genitically Engineered Food essays

Genitically Engineered Food essays The biggest experiment in human history has begun, with us as the guinea pigs and planets ecological system as the test site. Need more hints about the topic. We find it mixed in our food on the shelves in the supermarket and we find it growing in the test fields. Give up? The topic is genetically engineered food. Everyone is talking about it. Well whats the big deal? you ask. Its nothing new. Humans have been using bio-technology for the preparation and manufacture of food for hundreds of years; using yeast for making beer and bread and selecting the breeding plants and animals for higher productivity and nutritive value. (1) Genetic engineering is a new technology that breaks down the genetic barriers between species, humans, animals and plants. It combines genetic engineering with conventional breeding methods. Its the process of artificially modifying genes. In reality its frightening. Genetic engineering poses ethical and social concerns as well as serious challenges to the environment, human health and the future of agriculture, but is it really safe? Many are against it and are trying to find answers to the problem? First things first, to find out what genetically modified foods are, we will have to know what genetic engineering is. Well its the movement of genes from one organism to another and is often termed recombinant DNA technology, also known as genetic modification or genetic manipulation, but for those who prefer the ultimate truth, its cutting out genes and splicing in new genes from totally unrelated species. (2) Scientists are being able to transfer genes from fish to tomato, human to pig, scorpion to potato, and about any other unsavoury combination you can imagine. Each experiment in this field presents unique problems, but all share four separate stages: Stage 1. Cleavage. The first stage is the generation of specific DNA fragments by cl...

Thursday, November 21, 2019

Advance taxation Essay Example | Topics and Well Written Essays - 500 words - 1

Advance taxation - Essay Example If Watson considers a change in the payment of tax, the company will need to comply with the rules governing the calculation of tax for a period of more than 12 months. In the case of a period of 17 months, the tax computation will be apportioned into two chargeable accounting periods i.e. a period of 12 months and the other of 5 months. In this case, the trading income will be apportioned based on the time. Capital allowances will however be calculated separately for each of the chargeable accounting period (CAP) Moreover, property income will also be apportioned based on time. Non trade interest on the other hand will be considered in the period of accrual in case there are no details to assist in apportionment. Non chargeable gains will be computed for in the period of the gain while gift aid will be considered in the period in which they are paid. The company will not be entitled to repayment in the first three years since the company has not incurred losses. In the fourth yea, the company will carry forward their entitlement for the non recovered claims plus interest to subsequent years. The relief will therefore be realized in the year 2014 and after. In conclusion, companies must ensure that they compute their tax liability or make their tax claims as per the tax regulations to avoid unnecessary penalties and to ensure that they operate as per tax

Wednesday, November 20, 2019

Potasium Essay Example | Topics and Well Written Essays - 500 words

Potasium - Essay Example Potassium is a chemical element represented by the symbol K and atomic number 19. Elemental potassium is a silvery-white metal, oxidizes quickly in the air, and reacts with water (Shaposhnik, 2007). During reaction with water, hydrogen is emitted and the heat generated is sufficient to ignite the hydrogen and burns with a lilac flame (Woodford, 2002). Potassium and Lithium are the least dense known metals. Interestingly the composition of the element makes up about 1.5% the earth crust’s weight. It is one of the most common mineral elements though it is rarely found naturally. It is found in crystalline form as feldspars or micas (Woodford, 2002). Roza (2007) ascribed that people used plant ash to make soap. Later on scientists discovered that plant ash is composed of potassium (Roza, 2007). The main applications of potash were the production of glass, soap, bleach, and gunpowder as potassium nitrate. The discovery of potassium chloride mineral deposits in Germany led to the mass production of potassium-containing fertilizers. The humans require this element for proper functioning of the system. There are events that leads to abnormal functioning that relates to deficiency of the element for instance consumption of coffee, alcohol, severe stressing of the body, excess strenuous physical and using potassium-wasting diuretics deprives the system of this element leading to hypokalemia (Roza, 2007; Woodford, 2002). Potassium deficiency leads to muscle weakness, severe fatigue, cardiac arrest, nervous disorders and poor reflexes can occur. Other conditions that influence the risk of hypokalemia include severe vomiting or diarrhea, abuse of laxatives, anorexia or bulimia, Magnesium deficiency and congestive heart failure. Excess potassium in the body could lead to dehydration. The kidneys regulate the concentration of potassium in the body (Roza, 2007; Woodford,

Sunday, November 17, 2019

Attraction and Performance of Unilever Essay Example | Topics and Well Written Essays - 1500 words

Attraction and Performance of Unilever - Essay Example The company at global level has 120 different HR systems and it is therefore imperative to evolve integrated TM policy to adjust fast and survive in this environment. What differentiates Unilever as a potential employer to attract talent How an employee can derive satisfaction with his needs addressed from his work with the company "Through HR processes, we answer these needs and deliver solutions, experiences and stretch assignments that keep people engaged in their jobs" (Le Camus 2008). A business strategy howsoever strong can translate into profitable business result only when the right talent is attracted, developed and assigned the job compatible with the talent. The Unilever TM policy identifies the talent needs for future business strategy and mobilizes the talent to develop in them the capability to achieve business results. Performance orientation is vital to success in business. It becomes easier as a practice when the business development objectives of an organisation converge with the personal development objectives of its employees. ... It is the task of the line managers to deliver performance management by managing the talents through providing guidance with a view to achieving personal development of the employee and business development of the organisation within the desired timeframe. However, for delivering employee brand experience, the line managers need to be thoroughly aware of the importance of people management. It is therefore necessary for an organisation like Unilever to ensure that the line managers perform their tasks of grooming in a way that there are always people who can take up the mantle of team leadership. An executive must not leave the company without growing a replacement ready to take up his or her role. This sows the seeds for the organizational success as there are always mentors by whom new talents are nurtured resulting in each employee getting enriched by the experience and becoming an ambassador for the organisation. To be able to manage business of a global scale, an organisation needs to create a talent pool from all over the world. The operational units of Unilever are spread across diverse cultures creating complex barriers that need to be overcome through HRM 3 strategies coordinated on a global scale. TM in the context of Unilever involves managing employees coming from different parts of the world to perform across a wide range of level from domestic to global. The company has to develop a framework for International HRM to effectively address this diversity in the employees' background in respect of culture, education, economic, political and legal systems and create an integrated TM process to grow in the global market. The theme of this process is

Friday, November 15, 2019

Market Strategy Of Titan Watches

Market Strategy Of Titan Watches During late 2008 and 2009 confidence of consumer fell and people became more aware about their spending in watches and jewellery has not been immune to the economic climate. During 2005 jewellery and watches market grew by 10 % were it reaches to  £4.8 billion in 2010 and over next five year Mintel forecasts is 11%growth in watches and jewellery market. Hence 2011 is also going to be the year to invest in mens jewellery. Stephen Webster presented a strong case for mens jewellery at IJL in September 2010, and assuming male customer only want watches and the odd signet or chain could lead to missing out on a potential wealth of customer. Its not that male customers dont want it: they just dont know they want it. Men dont have thinking about what to wear as women do, explain Webster. But once a man is bejewelled, theres no looking back. They also dont wait for special occasions like woman do, and they can go from zero to jewellery enthusiast in no time. Market research company Mintels September 2010 report Watches and Jewellery Retailing UK found that 20% of male respondent said they like receiving jewellery as a gift, and 12% said that they had purchased all of their own jewellery. So the market is clearly there to be exploited. http://www.retail-jeweller.com/trends/in-with-the-new-2011-trends/5020089.article Rapid increase in gold prices and recession change many consumers mind to buy silver instead of gold, this trend is rising to nearly three in ten women with almost one in five people wearing silver jewellery than gold; particularly young people aged 15-24. Now days Consumers are willing to experiment and try new looks with little minimising their bank balances which means many costume jewellery items are affordable and easy disposable without denting their bank balance. Young aged under-35 is more open to pay large amounts for watches these are consumers who do not wear jewellery to express their individuality or to show their consumer spending power. As the research has should that 86% of consumers wear a watch, were 40% only buy a new watch when their old watch is broken. The new reason for purchase a watch could be watchs main function with health benefits as a new way of helping the consumer. http://oxygen.mintel.com/sinatra/oxygen/display/id=479809 Executive Summary: https://www.keynote.co.uk/market-intelligence/view/product/10331/chapter/0 Why buy me. Can be better explain by to fend off the competition by constant innovation, reinvigorate, recalibrate, update. Many brands and companies are continuously renovating their business and holding positioning themselves for growth. Positioning able offerings for brands and availability of product in the market. Several key target groups and users meet their needs as it reaches a certain mode of consumers and delivers benefits to them. Consumer and user are attributed by benefits and product as they are depended on how actual approach of a company or brands position communicates in the market place. As a result positioning or product of a company find one to keep further distance itself from competitors which is based on list of items, but very importantly in six key :, Distribution, Quality, Attributes, Product, Price and Usage Occasions. As compared to earlier times consumerism has undergone a sea change where the consumers are informed about the products. Hence, the market has become customer centric. Understanding the importance of customer is become the structure of business; in effects companies have started in regular basis i.e. repositioning exercise. In the recent times Titian Industries Ltd had a major brand repositioning exercise was planned more in order to provide more to its customers. Now the company holds new position. This study will help to understand the revived positioning strategies of Titan watches. An analysis of repositioning strategies of Titan also forms of the study. Firstly it is important to understand the overall wrist watch industry in UK. Secondly to study the brand positioning and re-positioning strategy of Titan wrist watches and to find out about the loyal customers of Titan watches as they are aware of the new positioning strategies of the company and how they used them. To study primary and secondary data have been used. Analysis UK wrist watch industry and brand repositioning strategies of TITAN Company has been analysed and completed on the basis of secondary data. Internet, journals, books and magazines have been used for this purpose. Project comprises conducting a questionnaire survey. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Introduction: 1.1 Theory and concepts: According to Peter Drucker A business has two and only two basic functions: marketing and innovation To maintain business relevance and market position, it is important to continuously innovate and invent brand image in the market to pace with change and intense competitive pressure in the marketplace. In this context, now days brand positioning and revitalization strategies have become a business vital part for battling brand erosion. Further heightened for brand repositioning is because of rising cost and high risk connected with launching a new brand in market. Increase in the cost and high risk related with launching a new brand that is a part of brand reposition. Brand reposition has received very importance in the marketing literature and treated as a difference of brand positioning. Reposition can be required as the market changes and new opportunities occur. In order to reach the customer which was never targeted at first can also be targeted with brand reposition. In order to change its image in the market it is important to focus towards brand repositioning, although it is one of the toughest and harder actions for repositioning of familiar brand in market. As per Solomon, essential part in the marketing efforts is position strategy because companies have to use the elements in the marketing mix to influence the customers understanding the position. There has to be several choices to be, so to as to be in more attractive and relevant position. It is important for the person who is reposition for the reposition to know and understand why reposition is necessary and its need, and if the offer is the one that will change or just the brand name. While repositioning it is important to undertake and understand all the risk factors that is likely to affect it in the market. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. If the brand is eroded then brand reposition becomes important. Numerous attempts to reposition brand in the market may fail which is testified by many company for example while soft drink has successfully been able to connect with the youth though they exist for 40 years in the market but at the same Levis, jeans has been losing its market share to newcomers such as The Gap despite numerous campaigns designed to reposition the brand trend. 1.2 Literature Review: The reposition strategy is defined into three stages that is: Introductory Elaboration Fortification This involves the introduction of a new or a repositioned brand, seeking underline the brands value over others, and to broaden the brand position. It is truly hard to change the customers perceived attitude towards a brand, and therefore the risk is great that the attempt to repositioning might fail. After rolling out the strategy, it is time to modify the proposition through update of the personality and through repositioning. There pros and cons with both of this segments and it is great significance that they are truly calculate when deciding the next step in the process. To understand it more deeply http://htmlimg4.scribdassets.com/55f3acalz4nfgla/images/10-81b5e3fa9c/000.jpg Figure 1: Stages in brand strategy development. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Different profession and individuals have different meaning and understanding towards Repositioning. There are few different definitions and greater understanding about this concept: Repositioning is a change, principally about triggering the vision, mission and value in a new direction that is more suited f or the brand in the future- Brand manager consultant. Principally, reposition concerns changing the consumers perception of the brand PR consultant. Repositioning is built upon the change of unique and differentiated associations with the brand in some kind of direction; it is about having a balance between the category party and differentiation when using reposition strategies (Leading Brand strategies) From these definitions, it is obvious that reposition is about moving something to more attractive and relevant position. Reposition direction is often decided as to what a company wants to achieve. There is also a visible relation between price and quantity aspects. When a company perceives the market as a demand curve, the purpose is to down stretch or upward curve. When moving up and there is a need for reaching the premium segment and expand up wards. Figure: The principle of reposition. When striving towards a new position in the market, it is important to understand those consumers are limited. Peoples minds select what to remember and it is important to convince the consumers with greater arguments. The market always strive for change which is rapid and therefore repositioning can be necessary to meet these demands, newer and stronger arguments have to be established to convinced them to stay as loyal customers. As repositioning is a very complicated matter and therefore there are no detailed theories or models. Aim for repositioning is different for different person, and the only connection between all the different theories is that repositioning is moving something from somewhere towards a greater position at the market. Corstjens and Doyle (1989) identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Gradual repositioning, where the firm performs incremental, continuous adjustments to its positioning strategy to reflect the evolution of its environment; and Radical repositioning that corresponds to a discontinuous shift towards a new target market and /or a new competitive advantage. After learning the repositioning of several brands from the UK market, the following 8 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the rand contemporary Differentiate from other brands Changed market conditions A four phased brand repositioning approach can be followed to achieve the intended benfits- Phase I. Determining the current status of the brand Phase II. What does the brand stand for today? Phase III. Developing the brand positioning platforms Phase IV. Refining the brand Positioning and Management Presentation The advantages that can be derived from brand repositioning exercises can be summarized as: Value over others Updated personality Relevant position The risks associated with such strategies are: Loss of focus Neglecting original customers Losing credibility for the brand Confusing the brand Therefore, in order UNLEARN the brand positioning one must help the customer to know brand repositioning in more difficult than initially positioning. This can be done by: Carefully crafted communication New products, packaging Associations with other brands ( co- branding, co- marketing, ingredient branding, strategic alliances, etc) that reinforce the new brand positioning. This exercise is so critical to an organizations success that the organizations and leader in marketing/brand management should develop skill preferably with the help and facilitation of an outside brand positioning expert. Research Methodology: 2.1 Objectives To study the current scenario of UK wrist watch industry. To review the brand positioning strategies of different sub-brands of watches. To analyze the brand repositioning strategies of watches. To study consumer awareness and perception about the brand repositioning strategies of watches. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. 2.2 Limitations: The study is confined to London area only There is possibility of sampling errors in the study The responses of the consumers may not be genuine Questionnaire may not be comprehensive 2.3 Sources of Data Collection: The relevant data was collected from both primary sources and secondary sources. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. Firstly, brand positioning and repositioning strategies of Titan, secondary sources such as internet, insurance magazines, and journals and so on. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times. 2.4 Sampling: To conduct sampling of 50 loyal consumers of Titan and in the age group of 20 30 years for this study. Since Titan has taken up brand repositioning strategies since January 2011, consumers who have seen the previous and new campaigns have been targeted. 2.5 Primary data: Data was collected through an interview schedule, consisting of both open ended and closed ended questions. It consisted of the parameters like reasons consumers brand preference, recollection of earlier tagline and advertisement, brand ambassador of Titan awareness of new tagline and campaign featuring sportsmen and actors from International body and so on. The data was collected through e-mails, telephone contacts and one to one personal interviews. Industry Overview UK Watch industry: In 2004 and 2008 market report examines the jewellery and watches market in UK were fluctuated and fell by 2.8% and finish at  £4.33 billion in the review report. Large declined in 2008 contribute to the global economic downturn and UK recession which adversely effected nearly all UK industries. The only unaffected by the downturn was the luxury end of the market end, but by the 2008 and 2009 it begun to take effect on it. In recent year the jewellery and watches become increasingly competitive. Although this market have wide range of suppliers and retailers also online retailing have contributed highly for transparent for information on pricing and availability of products. This was a positive trend for small brands that was previously unable to deal with consumer directly. Some larger retailers and few independents have developed their transactional sites to deal with their consumer demand. The product which have high rate of consumer penetration with around a third of the UK population owning piece jewellery and watches. In 2009 downturn in UK economy shows that it will affect all areas of consumer spending and unlikely to show reversal in near future. It seems the concepts of a wrist watch have become that of a status symbol rather than a practical chronometer. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory. Gadgets such as iPods, laptops and mobile phone, represent threat to the watch industry, survey conducted by Mintel. Even in the age of iPhones, people spend huge amount of money on a quality time piece, with high-end brands such as Rolex and Tag Heuer adorning blinged up wrist of rappers, bankers and fashionistas alike. http://www.wharf.co.uk/2010/11/why-wrist-watches-are-dialling.html SWOT ANALYSIS OF THE UK WATCH INDUSTRY: Strengths: Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product There are few marketers, who are concentrated only upon a particular niche segment (Tag Heuer ) Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Company Profile: Overview Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest of the stake held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquiring a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. TITAN WATCHES: BRAND POSITIONING STRATEGIES Overall strategies: Since from the beginning Titan has been positioned as a premium brand, because its high quality products for its customer. Titan is struggling to have a strong brand image in UK market due to its numerous sub-brands that caters to different segments in India. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: The company launched first quartz watches to Indian market as its product. The company successfully penetrate the market by this launch, under this strategy came Raga, Classique and Regalia. Classique positioned as style corporate wear that leaves a quiet definite impression and qualities of function. Regalia ranger represent the elegant-wear. Raga is an exclusive watch as positioned. The Raga and silver Raga collection of style, delicate and feminine with each piece unique truly. User Positioning: Titan provides to several user groups children (the Dash), sportspersons and adventurers. The fastrack range is seen as being modern and related to present time, reliable and sturdy. The advertising, packaging and merchandising of this range is young, cool and vibrant. Benefit Positioning: Titan offer many deals to differentiate its offering on the basis of superior style and attractiveness which is offered by Digital range fastrack. Competitors Positioning: Titan had to encounter the threat with the entry of several foreign watchmakers into the market; most the entrants are catering to the upper end of the market Omega, Cartier etc. Quality or Price Positioning: In the overseas market, especially in Europe where it is competing with Swiss and Japanese watches, it is position itself as value-for-money (less than Swiss watches and higher than Japanese), by giving attractively styled and of good quality. TITAN WATCHES: BRAND RE-POSITIONING STRATEGIES FOR GLOBALISATION Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. http://www.moodiereport.com/images/luxury_watch_tables_jan10_04.jpg http://www.moodiereport.com/images/luxury_watch_tables_jan10_05.jpg CONCLUSION: The suggestions to improve consumer awareness about brand repositioning strategy of Titan are as follows: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. It is important to have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotion from time to time. RD needs more investment as customer expectations are changing rapidly. It should focus more on introducing more varieties and luxury items in the market at regular interval. Introduce exclusive collection for working women which is more contemporary and complements any fashion styles. Tie up with international watch brands to make the product stronger in the market. To use internet to spread awareness among consumer about the brand. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

Wednesday, November 13, 2019

Herbs :: essays research papers

Your studying for your final exams when all of a sudden you feel it coming on. A headache. It’s definitely your worst one yet, and to make matters worse, you’ve only just started studying an hour ago. It’s probably from going over all those problems in the small print of your text book. The test is tomorrow and the pain in your head is so unbearable that the only way known to make it go away is to go to bed. But, in the back of your mind, you know that you haven’t finished studying yet and if you go to bed now, you’ll definitely fail the test tomorrow. Does this problem sound familiar? How many of you can say that after continuously studying, your head starts to pound ? Well, there is no need to worry about failing anymore, because, believe it or not, there is a new way that studies are showing that can relieve your headaches, lower you stress levels, and actually make you relax more. Believe it or not, the newest way to make all those things I just said happen is by using herbs. Now I know what your thinking, herbs, aren’t they just used for cooking? Well, not anymore. In this speech I’m going to tell you what type of problems herbs can be used to treat, which herbs to use, and how to apply and prepare them. When it comes to what problems herbs can be used for, their are so many. Common problems that teenagers have nowadays are headaches, stress, acne, colds symptoms, and depression. These problems can usually occur around finals, flu season, and just out of the blue. Also, as teens get older, they have more freedom and would hate to be stuck in the house sick or with a terrible headache when a massive party is going on . Now, teens won’t have to make their parents pay money for medicine that taste disgusting and takes days to make them feel better. They can just use different types of herbal treatments that aren’t that hard to make an d can make the pain go away faster. Now, you can’t just use any herbs for these problems. Their are over 100 herbs commonly used, and not all of them are used for the same problems. When it comes to headaches, the most known herbs used to make them go away is betony, willow, and lavender.

Sunday, November 10, 2019

How Do I Spend My Free Time Essay

Nowadays, some people consider that children have too much leisure time and in spite of wasting it, they should use it to do more school work. In my opinion, I think children should use their free time wisely to develop their skills not only in school work but also in their life. Firstly, we all know that people cannot keep on working all the time. We need to stop and relax ourselves. And after a long day in school, children also need to relax. In their free time, they can play games, have a small party or even talk to each other to refresh their mind and keep themselves away from the stressful atmosphere of the school. The games or sports that I play make me more reflexive, faster, and stronger both physically and mentally. For example in tennis, the player has to run, focus on the ball and swing the bat accurately at the same time. Children can improve their body, their reflections and their brain at the same time. Another thing that I do in my free time is pottering around in the garden with my mother. She plants a fair bit of flowers and I enjoy helping her take care of them. It is a pleasure to feel the soil, prune the plants, remove the weeds and do the little things that help the plants grow better. It always fills me with wonder to watch seedlings germinate, leaves sprout and eventually grow to produce beautiful flowers. Social skills play an important part in me daily life. People do not need to be good at their knowledge but they also need know how deal with people. With a large amount of free time, I have joined some social activities which can give me a lot of ideas about the right manners and attitudes for my future life. At night, I usually do a bit of reading before going to bed. Books are like little treasure chests. A lot of information and knowledge are to be found in them and all it takes is a bit of time spent reading them. This is certainly a very beneficial way to spend my free time. After a spot of reading, it is time for bed and on to another day.

Friday, November 8, 2019

Flood Attacks essays

Flood Attacks essays Countermeasures for SYN flood attacks There is no single countermeasure to protect against SYN flood attacks. However, there are certain steps that can be followed to minimize the risk of damage caused by such attacks. One countermeasure to SYN flood attacks is reducing the duration of time required for a timed out of a connection, to take place. If a large number of connection requests are sent to a target system, then the spoofed requests would be discarded sooner, thus minimizing the hogging of memory and hence minimizing the risk of such attacks. Although this will minimize the hogging up of system resources, it is still not a very good countermeasure against SYN Attacks. One weakness is that it might increase the probability that legitimate access is rejected. Another countermeasure is increasing the queue of connection requests. This might allow room for non attack requests to get through, however, the problem with this is that it will result in hogging up of more memory and resources of the host. A third countermeasure involves employing a firewall that will detect SYN flood attacks and respond with fake responses, and try and trace back the spoofed source address to the actual attacker. Some routers also provide a countermeasure to SYN flood attacks. The router acts as a transparent TCP proxy between the real server, and the client. When a connection request is made, the router completes the handshake for the server, and opens the real connection only after the handshake is completed. The router also places a threshold on the amount of connection requests it handles. If the amount of half-open connections exceeded the threshold it lowers the timeout period interval, thus dropping the half-open connections faster. ...

Wednesday, November 6, 2019

Aquittals essays

Aquittals essays Abuse of power has never been welcomed by society. Whether it is in the home, on the job, in our schools or in our government, society subjects these abuses of power to investigation and prosecution. The penalties can be a dismissal from their position, court marshal or impeachment for the president. According to Article II, Section 4 of the Constitution, the president shall be removed from the office on impeachment for and conviction of, treason, bribery, or other high crimes and misdemeanors. As we study American history, we see that the saying, history repeats itself appears to be true. For instance, more than 130 years ago, our nation faced the same event that recently occurred: the impeachment of the president of the United States. Although President Andrew Johnson and President Bill Clinton both went through the impeachment process their circumstances surrounding the charges were quite different. President Johnson was not elected, but became president after Lincolns death. President Clintons problems on the other hand were his personal affairs. Congress believed that his behavior toward them and the citizens of the United States was unacceptable. The processes and trials of Johnson and Clinton are different in their reasons for impeachment, the general state of the nation, the difference in the people and the styles of running the office of president. The reasons for impeachment of Johnson and Clinton are very different. President Johnson came into office at one of the most intense periods of our nations history. Not only had a great leader just been assassinated, but the end of a long, tragic war had just come. Congress did not think very highly of Johnson or his ideas about the South and slavery. Through loss of favor and trust and as punishment for Johnsons many votes, Congress voted to impeach him. This was just the method they were looking ...

Sunday, November 3, 2019

Evaluate the implications for financial reporting of the change in the Essay - 1

Evaluate the implications for financial reporting of the change in the treatment of goodwill from IAS22 to IFRS3 - Essay Example This has impacted the financial statements of entities. In this essay the implications of these changes of financial accounting and reporting of goodwill are evaluated and discussed in detail. Goodwill computations will be highly affected with effective changes brought in by IFRS 3. Business combinations will now be accounted for only under purchase method, and merger accounting is banned. Intangible assets will be identified in larger way impacting goodwill as the IFRS 3 contains a list of suggestive intangibles. Contingent liabilities will play effective role in goodwill valuation as they will be recognized at fair value. Henceforth goodwill will not be amortized but will face impairment test will all other intangibles. Non- controlling interests will play effective role in determining cost of acquisition and thus in goodwill valuation for acquirer. Cost of restructuring the acquisition will be written off to profit and loss. This will play a part in enhancing goodwill valuation under purchase method. Excess of cost of acquisition over fair value of net assets acquired shall be treated as gain or negative goodwill and will be credited to profit and loss. The major impact is that Goodwill now be considered a permanent asset. IFRS 3 has restricted business combination accounting only under ‘purchase’ method where â€Å"the acquiring company records net assets received at fair value at the date of combination. Any excess of cost over the fair value of net assets is allocated to goodwill.† (Venkatesan Sundarrajan, 1995)1. Fair value of net assets is calculated by deducting the fair market value of liabilities (including contingent liabilities) undertaken from the fair value of identified tangible and intangible assets acquired, and goodwill is the difference between cost of acquisition and the fair value of net assets acquired on acquisition date. Though goodwill was also earlier being recorded as residual value under

Friday, November 1, 2019

Soldier's Heart Assignment Example | Topics and Well Written Essays - 500 words

Soldier's Heart - Assignment Example People most likely to be affected by PTSD are individuals with an unstable family background, a history of low self-esteem, and prolonged exposure to the traumatic instances. People less likely to be affected by PTSD are those that have graduated high school or college and have a higher socio-economic status; however, regardless of their origins, veterans have one of the highest rates of PTSD of any group. According to Lt. Col. David Grossman, wars have far more psychological casualties than they do physical ones. Despite the high rate of PTSD among soldiers, only a small percentage of the afflicted actually seek psychological evaluation. Doctor and employee of Vermonts Department of Veteran Affairs Andrew Pomerantz reasons that most veterans with PTSD to not seek treatment because they dont want to be viewed as â€Å"weaklings.† Remembers Julie Proulx, girlfriend of late marine Jeff Lucey, â€Å"He didnt want the marines to think he was weak. He was very reluctant [to seek help].† Lucey ultimately committed suicide due to the effects of PTSD and subsequent depression. Not only do veterans fear that they will be labeled as weak, but many perceive the stigmatization of so much as seeking mental health evaluation as â€Å"job-ending.† Some soldiers, such as Rob Sarra, often fear that they will be discharged as mentally unstable. PTSD affects more than just the lives of the individuals who develop it: the disorder also takes a toll on the lives of their loved ones. The wives of returning soldiers often report their husbands to be more irritable and snippy. Sarra discusses his struggles with developing alcoholism and subsequent fights in bars. In one instance, he became so enraged that he almost killed a man, only to become re-aware of his surroundings. â€Å"If I had killed that man,† he notes, â€Å"there would be no getting around that.† Veteran Andrew Pogany reported that he developed anxiety and severe panic attacks, during which time he